Writing Samples/Press Releases
I crafted AP-style press releases in inverted-pyramid style that not only gave the vital information but told the story of the institution.
The first press release I was responsible for resulted in a piece written by Atlanta Journal-Constitution reporter Shelia Poole, “Columbia Theological Seminary Takes Steps to Atone for Racial Past.” Working with Ms. Poole on this story enabled me to form a working relationship with her. This led to more press coverage from the newspaper, something that had eluded the institution in the past.
https://ctsnet.edu/columbia-seminary-produces-timeline-looking-at-institutions-links-to-slavery-and-racism/
And as a follow-up:
https://ctsnet.edu/columbia-theological-seminary-commits-to-repair-the-breach-caused-by-white-supremacy/
These releases also resulted in coverage in the Atlanta Journal-Constitution:
https://ctsnet.edu/historic-promotion-of-dr-ralph-basui-watkins-to-full-professor/
https://ctsnet.edu/doug-oldenburg-seventh-president-of-columbia-theological-seminary-dies-at-85/
